Entrepreneurship

This course provides an overview of the entrepreneurial process of creating businesses, non-profits and other new ventures. Students learn about the roles and attributes of successful entrepreneurs while undergoing a rigorous self-assessment process. Students interview a local entrepreneur, participate in case studies related to new ventures and have the opportunity to learn from others sharing their start up experiences, including ethical dilemmas and other obstacles they will face as entrepreneurs.

This course provides a step-by-step introduction to the process of creating a business plan for a new or existing venture. Students learn the importance of developing a business plan and how to conduct extensive primary and secondary research. Students will complete a first draft of an integrated organization, marketing and financial project using the leading business plan software.