COM215: Social Media Marketing & Communications

Class Program
Credits 3
Students study and apply relevant digital marketing and communication theory. In the context of current platforms, students research, plan, execute, and analyze social media marketing and communication campaigns to achieve goals. Students assess the ethical, political, cultural, and social impact of social media, marketing, and communications. This course prepares students for Google Analytics Certification.
Semester Offered
Satisfies a Humanities & Fine Arts general education requirement.