COM204: Persuasive Communication

Class Program
Credits 3
A study of the process of persuasion, focusing on the formation of beliefs, attitudes and values, fundamentals of attitude change, audience analysis, the persuasive message, effects of channel and setting, and source credibility. Opportunities are offered for classroom application of the principles and theory discussed.
Semester Offered
Satisfies Humanities & Fine Arts (or) Behavioral & Social Sciences general education requirement.